Home / Tech News / As Magic Leap preps for its first developer conference, the focus shifts to content

As Magic Leap preps for its first developer conference, the focus shifts to content


Even as Magic Leap has cleared the milestone of its first hardware release, the augmented reality startup still has big challenges ahead as it aims to entice developers to build the content for its wild new device.

The $2,295 Magic Leap One headset is a very polished-looking developer kit, but it didn’t ship with a ton of software for buyers to play around with at launch, just a couple short experiences that were essentially concept proofs.

The startup, which was most recently valued at north of $6 billion, is just a few weeks away from its first developer conference taking place down in Los Angeles. The L.E.A.P. conference will be an opportunity for the company to bring more developers to its platform to build up a content library ahead of an eventual more consumer-facing release.

At L.E.A.P., Magic Leap is planning to show off more than a dozen demos from developers, the company tells TechCrunch.

We’ve already taken a hands-on look at a full Angry Birds game for Magic Leap One from Rovio and Resolution Games. Other demos to be showcased include Wingnut‘s Funhouse Pest ControlFunomena‘s Luna: Moondust GardenMeow Wolf‘s The Mech, Wayfair Sketch and Magic Leap’s own Create title. We’ll also finally see the first demo of Dr. Grordbort’s Invaders, a shooter title by Weta Workshops that Magic Leap has been hyping since its first-ever teaser video.