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VSCO launches its first video editing tool



VSCO is a brand well-known among photographers who take advantage of its presets for desktop and its mobile app featuring film-inspired filters and pro image tools. Now the company is moving into video editing, with the launch of its first video editing tool on iOS. The tool will allow users to apply presets and tools to any size video from their smartphone camera, then share the resulting creation across social media.

The new tool takes advantage of SENS, the company’s proprietary real-time image processor, and is compatible with all iOS video formats up to 60 FPS 4K video, with no size or length restrictions, the company tells us.

Its SENS technology platform is being positioned as a differentiator here, in terms of VSCO’s capabilities, as it moves into video editing. Prior to now, the platform is what allowed the company to roll out support for the high-quality RAW file format in iOS, and the addition of short video clips within the app, according to VSCO co-founder and CEO Joel Flory, talking about SENS in an interview with Fast Company this June.

However, the video editing tool won’t be available to everyone who has the VSCO app installed – it’s a feature rolling out to paid “VSCO X” members only.

VSCO X is the company’s annual membership service, which charges users $19.99 per year for those who want access to new features on a monthly basis, including presets, tools, educational offerings and more.

The video editing tool will initially become available to VSCO X members on iOS, ahead of its launch on Android, says VSCO.

To use the feature, members launch the app then tap the banner in their Studio where the video editing tool is being announced.

Videos from your phone’s Camera Roll will then appear here in the Studio, and you can choose the one you want to edit. You can use presets from the VSCO X library to edit the video along with other standard editing tools, like Contrast or Saturation. When your edits are complete, you can save video back your Camera Roll, where you can choose to share it out to other social platforms.