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New H.266 VCC codec up to 50% more efficient than previous standard

The Fraunhofer Heinrich Hertz Institute on Tuesday announced the H.266 Versatile Video Coding codec, which will power more data-efficient video capture and transmission on future iPhones. Apple adopted the predecessor to the new codec, H.265/HEVC, in iOS 11. The updated video codec, which was developed after years of research and ...

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Up to $650 off MacBook Pro, Apple Watch

The holiday weekend is here, and we’ve rounded up the best 4th of July Apple deals on hardware and accessories, from Apple Watches and AirPods to MacBook Pros and iPads. Prices start at just $679 for Macs. AirPods and HomePods The best AirPods deals for the Fourth of July ...

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Apple TV+ lands ‘Emancipation’ in record-breaking deal

Apple has acquired the rights to Will Smith movie “Emancipation” in what is described as the largest film festival acquisition deal in the industry’s history. The Cupertino tech giant reportedly spent around $100 million net to acquire world rights to “Emancipation,” an action-thriller about a slave on the run during ...

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How to get 10% more when you add funds to your Apple ID

If you’re the type of person who regularly purchases music, apps, and other Apple ecosystem purchases, we’ll show you how to get the most bang for your buck. Here’s how you can earn an extra 10% when adding funds to your Apple ID. An occasional promotion has been relaunched by ...

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