The Olympus OM-D E-M10 Mark IV mirrorless camera has a new 20 megapixel Live MOS sensor and offers improved C-AF precision for continuous focusing on moving subjects.
“The E-M10 Series has always been a personal favourite as it captures the essence of the original film OM-10: great to hold; easy to carry around and really rewarding to use.” Mark Thackara, Olympus UK
The Olympus OM-D E-M10 Mark IVwill be available from mid-August priced at £699.99 in the UK.
Olympus UK Press Release
OM-D E-M10 Mark IV Key Features
- Highest portability for creatives on the go
- Secure and comfortable grip for hassle-free shooting
- Compact in-body 5-axis image stabilization unit with up to 4.5 EV steps of compensation***
- New 20 megapixel Live MOS sensor
- 15 fps high-speed sequential shooting
- Improved C-AF precision for continuous focusing on moving subjects
- Face Priority/Eye Priority AF that focuses on faces in profile or looking down
- Versatile shooting functions: AUTO mode for capturing beautiful photos at camera- selected settings simply by pressing the shutter button
- SCN (Scene) mode for easily selecting settings to match the scene or subject
- AP (Advanced Photo) mode for casually mastering difficult shooting techniques
- Art Filter to enjoy creative expressions and Fine Tune to adjust filter levels
- Flip-down LCD monitor for selfies
- 4K video with 5 axis image stabilization
- Wi-Fi and Bluetooth® built into the camera body
- Battery can be charged in the camera via USB even while on the go
- Available from mid-August at an RRP* of £699.99
London, 4 August 2020 – Olympus are have pioneered many innovations to let users enjoy their photography more and the new Olympus OM-D E-M10 Mark IV is the latest incarnation on this journey: the perfect camera for mobile creatives. The beautiful compact and lightweight body with its improved grip and the powerful 5-axis image stabilization makes it the perfect tool to capture every moment in sparkling detail. A flip-down LCD monitor, perfect for selfies, and a high-definition electronic viewfinder give users the freedom to enjoy their own unique shooting styles. Focusing is faster and more precise. Sharing images is easier thanks to a dedicated smartphone app which also provides new content for learning authentic photography techniques. High-quality image enjoyment for all from families who wish to keep a record of their children as they’re growing, to photo enthusiasts: the OM-D E-M10 Mark IV will be available from mid-August at an RRP* of £699.99 body only and in a range of kits.
At around half the size and weight of other interchangeable lens systems, Olympus’ biggest advantage is its amazing mobility thanks to a compact, lightweight camera system, including the lenses. The combination of the high-resolution, high-performance lens line-up and powerful image stabilization capability results in sharp, high-quality photos and videos across a spectrum of scenarios, backdrops and conditions. The E-M10 Mark IV is the smallest OM-D. With its improved grip and the latest imaging technologies, it is the perfect choice for all those seeking a compact solution that can always be with them.
Superb portability and powerful in-body 5-axis image stabilization for high-quality photos and videos
The classic Olympus body design, which is now lighter than ever before, weighs as much as a single 500 ml bottled beverage** even when combined with the standard kit lens, giving it an ideal portability. The new improved grip of the E-M10 Mark IV offers a secure hold for comfortable control.
Owing to its in-body 5-axis image stabilization featuring up to 4.5 shutter speed steps of compensation***, the new 20 megapixel Live MOS sensor and the powerful M.Zuiko lenses, high-quality photos and videos including night and telephoto shots, are guaranteed in all scenarios. The battery can easily be charged in the camera via USB even while on the go.
Versatile shooting features and a tilting LCD monitor perfect for selfies
The E-M10 Mark IV is packed with features for accurately capturing once-in- a-lifetime moments including around 15 fps high-speed sequential shooting unheard of on conventional system cameras not that long ago. The improved C-AF precision enables continuous focusing on moving subjects. Face Priority/Eye Priority AF now also focuses on faces either in profile or downturned. Silent mode, which disables the shutter release and operation sounds, is useful in scenarios where noise is unwanted, such as during recitals and when capturing sleeping children’s faces.
In auto mode, the Olympus OM-D detects different shooting situations and automatically selects the appropriate settings. The Advanced Photo (AP) mode even allows taking pictures for which previous photographic experience is normally required: multiple exposures, traces of light from stars or car headlights in Live Composite mode are accomplished in no time at all. And thanks to the 4K video function, beautiful moments can also be extracted as an image in 4k.
The OM-D series’ first flip-down LCD monitor makes selfie touch operations easier. It also supports high-angle and low-angle shooting so that photos and videos turn out exactly as you imagine in various settings. The E-M10 Mark IV also features a high-definition electronic viewfinder for mastering shooting in bright outdoor or backlit conditions
Dedicated smartphone app for greater photo enjoyment
With Wi-Fi and Bluetooth® built into the camera body, the dedicated smartphone app OI.Share can be used to control the camera remotely as well as to easily and instantly import recorded photos and videos to a smartphone for sharing on social media. Camera instructions and tutorials are available in the app for learning shooting methods and techniques.
The OM-D E-M10 Mark IV is fully compatible with Olympus’ extensive range of Micro Four Thirds lenses as well as third party lenses conforming to the Micro Four Thirds System standard and other accessories, including tailor- made camera bags, electronic flashes and the free image editing and workflow software Olympus Workspace.
More information at www.olympus.co.uk/accessories.
Availability & Pricing
The new OM-D E-M10 Mark IV is available from mid-August at an RRP of £699.99 body only and in a range of kits. The OM-D comes with a free six- month warranty extension**** when registered via the MyOlympus platform at http://my.olympus.eu
* Recommended Retail Price
** Approx. 476 g in combination with M.Zuiko Digital ED 14-42mm F3.5-5.6 EZ (CIPA standard compliant, including bundled battery and memory card, no eyecup)
*** M.Zuiko Digital ED 14-42mm F3.5-5.6 EZ at a focal distance of 42mm (35mm equivalent: 84mm), conforms to CIPA standards, when corrected on 2 axes (yaw and pitch)
**** Six months on top of the statutory warranty in the country of purchase.
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